INDIANAPOLIS, Indiana, June 29. SWIMMING World TV interviews Tim McCool, the General Manager of Arena North America. McCool talks about Arena becoming the official outfitting sponsor for the USA National Team and their team apparel reveal at the US National Championships and World Championship Trials. Highlights include McCool talking about developing the product with Arena's intense attention to detail.
McCool also goes into detail about the challenge of not just building an outfit for the National Team, but to use the product to build the sport of swimming. He emphasizes that Arena wants to be more than just a logo.