Richest Swim Meet in History to Be Held in New York, October 20

NEW YORK, Oct. 9. A dash-for-cash swim meet, featuring most of the world's top sprinters, will be held in New York on Saturday, October 20 at 7:00 p.m. at the Nassau County Aquatic Center in East Meadow, N.Y.

The Novo Nordisk Sprint Cup will offer the richest payday in swimming history: $310,000. It will be broadcast in the U.S. on Fox Sports Net on Saturday, December 8, from 2:00-3:00 p.m. EST, as well as in several international markets, including Australia, Europe, and South America.

The meet is also symbolic of American determination and resilience, said Phil Whitten, meet director and editor-in-chief of Swimming World magazine.
"This will be the world's first major swimming competition since the September 11 terrorist attack, and it's no accident that we're holding it in New York."

All-Star Cast
Among the athletes committed to attending are Olympic gold medalists Gary Hall, Jr.(USA), Josh Davis (USA), Megan Quann (USA), Amanda Beard (USA), Lars Frolander (Sweden), Inge De Bruijn (Netherlands) and Geoff Huegill (Australia).

World record-holders and world champions include Americans Neil Walker, Ed Moses, Haley Cope and Kristy Kowal (USA); plus Mark Foster (Great Britain), Mark Warnecke (Germany), Therese Alshammar (Sweden), Sandra Volker (Germany), Johanna Sjoberg (Sweden), Roman Sloudnov (Russia) and Martina Moravcova (Slovakia).

An autograph session wwill follow the meet.

Origins
The meet is the brainchild of eight-time Olympic medalist Gary Hall, Jr., who joined in partnership with Novo Nordisk, a leader in diabetes care, and SFX, a leader in talent management and marketing.

Commenting on the event he conceived, Hall said,
"Thanks to the commitment of Novo Nordisk and the help of SFX, we will be able to make this important event a reality."

Three Teams to Battle
The meet features competition among three teams – the United States, the European Union (EU), and the World. The events are designed to showcase the speed of some of the world’s fastest swimmers.

Martin Soeters, President of Novo Nordisk USA, stated, "We are proud to be associated with this great event and such a terrific individual as Gary Hall, Jr. The event he has created provides a showcase for the best swimmers in the world in a fierce team and individual competition that could produce some of the best swimming we have seen. It also gives a chance for the entire diabetes community to see that when kept in good control, diabetes does not prevent you from realizing your dreams and doing extraordinary
performances."

Gary Hall, Jr., was diagnosed with diabetes in 1999, but still competed in the 2000 Olympic Games in Sydney, where he won four medals, including the prestigious 50 meter freestyle, which crowns the
"Fastest Swimmer in the World."

Novo Nordisk is the world leader in diabetes care and has recently expanded its presence in the U.S. In addition, Novo Nordisk has a leading position in such areas as coagulation disorders and growth disorders. Novo Nordisk manufacturers and markets pharmaceutical products and services that make a significant difference to patients in the medical profession and society.

With headquarters in Denmark, Novo Nordisk employs approximately 15,000 people in 68 countries and markets its products in 179 countries.

Fourteen hundred employees are located in Princeton NJ, New York and in Clayton NC. Novo Nordisk’s B shares are listed on the stock exchanges in
Copenhagen and London. It ADS are listed on the New York Stock Exchange under the symbol ‘NVO’.

Clear Channel Entertainment, the world’s largest producer and marketer of live entertainment events, is a subsidiary of Clear Channel Worldwide (NYSE: CCU), a global leader in the out-of-home advertising industry. Clear Channel Entertainment currently owns, operates and/or exclusively books 135 live entertainment venues, including 44 amphitheaters in the U.S. and 28 venues in Europe. Each year, more than 62 million people attend approximately 26,000 events promoted and/or produced by the company, including live music events, Broadway, West End and touring theatrical shows, family entertainment shows and specialized sports and motor sports events.

In addition, Clear Channel Entertainment owns leading, independently operated talent management businesses, which specialize in the representation of athletes and broadcasters. Clear Channel Entertainment is
headquartered in New York City.

Tickets Available
Tickets, priced between $20-$30, will be available through Ticketmaster, by calling 631-888-9000 or by visiting the Internet at www.sfx.com starting today.

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