Industry News: FINIS Upgrades Popular SwiMP3 Underwater MP3 Player to Hold 1GB of Music

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LIVERMORE, California, October 22, 2009. MP3 players have become extremely popular in the last decade. However, the pleasure of enjoying high quality mp3 files during exercise had been confined only to land sports. Determined to provide workout music for swimmers to enjoy as well, The FINIS Development Team set out to create a personal waterproof mp3 player that transmitted the best sounding music.

After nearly 2 years of research and development, the first SwiMP3 prototype was created in 2004. A year later, the revolutionary SwiMP3 was released into the market and was quickly regarded by TIME Magazine as one of the top inventions for 2005. In the Fall of 2009, FINIS revamped their original SwiMP3 design and released the SwiMP3.1G The new player has a sleek finish, with all the controls built directly into the side panels. The memory capacity was increased to 1GB and the new player was adapted to play both MP3 and WMA playlists.

Utilizing the Best Technology
The SwiMP3 underwater MP3 player provides an incredible audio experience through its innovative sound transfer technology. Standard mp3 players rely on the transmission of sound through the air or water causing the swimmer to perceive only muffled noise. The SwiMP3 uses bone conduction – the direct transfer of sound vibrations from the cheek bone to the inner ear – to provide the swimmer with exceptional sound clarity. The SwiMP3 is fully waterproof and can be used with all the competitive swim strokes. Just imagine listening to hours of your own music in high-fidelity during your swim.

How It Works
The SwiMP3 is revolutionary in that it relies on bone conduction of sound. When the device is placed on any bones of the skull (i.e. the cheek bones or the mastoid tip) it leads to vibration of the fluid in the inner ear. Thus swimmers can enjoy clarity of sound with the SwiMP3 device that was never before possible. Bone conduction is a safe, well-established hearing mechanism in humans that the SwiMP3 player leverages to enhance aquatic activity. FINIS' application of the technology brings an entirely new level of experience to swimmers of all abilities.

SwiMP3.1G Product Features
• Attaches easily to any swim goggle or snorkeling mask
• Built in MP3 control panel
• On/Off button
• Next / Previous track
• Volume control
• Pause & Shuffle functions
• 8-hour rechargeable battery
• 240-song (1GB) memory capacity
• Plays both MP3 & WMA files
• Easily Drag & Drop playlists

The above article is a press release submitted to Swimming World Magazine. It has been posted in its entirety without editing. Swimming World offers all outlets the chance to reach our audience by contacting us at Newsmaster@swimmingworldmagazine.com. However, Swimming World reserves the right to choose what material is posted.

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