Industry News: Blueseventy Becomes U.S. Masters Swimming Sponsor

LONDONDERRY, New Hampshire, December 22. U.S. Masters Swimming is pleased to announce that starting January 1, 2009 blueseventy will become an Official Gold Medal Partner of U.S. Masters Swimming.

The multi-year partnership will see blueseventy become the official swim skin of U.S. Masters Swimming which will feature event signage, presence on www.usms.org, a special member discount purchase program, co-branding promotion at blueseventy triathlon supported events and a season long print advertising sponsor in SWIMMER magazine.
"We're very pleased to be able to put something back into Masters swimming – investing in swimming is something that blueseventy is very serious about. The U.S. Masters Swimming community is tremendously loyal and we look forward to helping each member meet his or her objectives," blueseventy vice president and a USA Olympian Roque Santos said. "The Masters swimming community has been a big supporter of blueseventy for several years, helping us to launch our ‘Nero' suit, so we're excited to support their workouts, competitions, clinics and workshops."

"blueseventy has become a commonly seen brand at many of our competitions," USMS executive director Rob Butcher said. "We are thrilled to have their global brand committed to giving back to our membership. Their member incentive program we are developing extended exclusively to U.S. Masters Swimming members will more than pay for ones entire year membership. In addition, their desire to promote U.S. Masters Swimming at open water and triathlon events they sponsor will really help extend, grow and strengthen our brand."

Name*

Email*

Welcome to our community. We invite you to join our discussion. Our community guidelines are simple: be respectful and constructive, keep on topic, and support your fellow commenters. Commenting signifies that you agree to our Terms of Use