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--- Industry News ---


NEW YORK, New York, January 26. PANTENE, the world's leading haircare brand, today announced it will support 11 elite female athletes as its newest beauty ambassadors. The group will be featured in Pantene's first global marketing campaign...
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LIVERMORE, California, January 25. FINIS, a world leader in technical swimming products that maximize your fitness potential and technique, announces the achievement of Swimsense® powered by SportSense performance watch users worldwide, uploading ...
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PORTLAND, Oregon, January 18. AMERICAN Janet Evans (40), one of the greatest distance swimmers of all-time, has signed an endorsement agreement with one of the world's leading swim brands, Arena. The new relationship coincides with Evans' ...
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LIVERMORE, California, January 11. FINIS, a world leader in technical swimming products that maximize your fitness potential and technique, is proud to announce the addition of premier Kenyan swimmer, Jason Dunford to the FINIS team. Jason, a butt...
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GENEVA, Ohio, January 4. SPIRE Institute Introduces Post Graduate Academy Training Programs.

SPIRE Institute will launch its residential academy in Sept. 2012, focused on performance training for all athletes and sports specific training in...
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FORT LAUDERDALE, Florida, January 4. THE American Swimming Coaches Association (ASCA) has launched registration for the 2012 ASCA World Clinic, which will be September 4-9 in Las Vegas, Nevada. Early registration runs now through the end of Februa...
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LIVERMORE, California, December 8. FINIS, a world leader in technical swimming products is excited to welcome Zach Ruske to the FINIS Sales team. Zach comes to the FINIS team from Boulder, Colorado with a passion to share his knowledge for swimmin...
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HUNTINGTON BEACH, California, December 6. BUILT in America and engineered in the pursuit of gold, TYR's new Alchemy Project 2012 speedsuit series redefines the physics of fast. Going far beyond what was previously thought possible, the TYR R&...
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LIVERMORE, California, December 6. FINIS, a world leader in technical swimming products is excited to welcome Trent Grimsey, three time Australian Champion in the 5km and 10km Open water events and Australian National Open Water Swimming Team memb...
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SAN ANTONIO, Texas, December 5. SAN Antonio area athletes will have a unique chance to view eight of America's finest swimmers gathering for one cause; to support their friend as he honors his mother.

Olympian, Josh ...
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HUNTINGTON BEACH, California, November 30. TYR is excited to announce the availability of triathlon's new premiere wetsuit: the TYR Hurricane Freak of Nature. Available on TYR.com and at select retailers, the "Freak" is constructed ...
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LOVELAND, Colorado, November 21. COLORADO Time Systems (CTS) played a vital role in the 3rd FINA World Junior Swimming Championships. This event was the first in the 5-year timing & scoring partnership between FINA and CTS for the World Junior Swi...
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BALTIMORE, Maryland, November 17. THE world leading anti-dandruff brand Head&Shoulders has announced that Michael Phelps, US swimmer, 3-time Olympian and 14-time Olympic Games Gold medalist, is to become the new global face of the brand. The partn...
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INDIANAPOLIS, Indiana, November 16. USA Synchro, the National Governing Body of synchronized swimming, is proud to announce SwimOutlet.com as its Official Retailer. SwimOutlet.com, the web's most popular swim shop, will partner with USA Synchr...
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PORTSMOUTH, Rhode Island, November 16. HODGES Badge Company, Inc., the country's largest manufacturer of custom ribbons and rosettes, has announced the release of a new line of full color dog tags for the swimming market. The array of stock d...
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