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--- Industry News ---

Allison Schmitt All In

BALTIMORE, Maryland, July 10. IN advance of the star-studded Athens Bulldog Grand Slam this weekend, adidas Swim has announced that three-time Olympic gold medalist Allison Schmitt is #AllIn after signing an agreement with the apparel company.

Schmitt has had an impactful career in the sport of swimming, with three gold medals, to go with a silver and a bronze, at the 2012 London Olympic G

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DiRado-Lawrence-Vreeland

LOS ANGELES, California, July 1. SPEEDO USA, a division of PVH Corp. (NYSE: PVH), today announced that individual medley standout Maya DiRado, breaststroke specialist Micah Lawrence, and Olympic gold medalist Shannon Vreeland will join Team Speedo, marking the start of their professional swimming careers. The three swimmers, all rising stars for the U.S., will represent Speedo -- and train an

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Alcatraz

SAN FRANCISCO, California, June 26. TRI-California Events Inc. has announced the 6th Annual Orca Alcatraz Challenge scheduled for August 3rd and registration is now available. This year, the Orca Alcatraz Challenge will allow the multiple racing style opportunities.

Both races will follow the same format and feature three race options:
1. Aquathlon: 1.5-mile swim from Alcatr

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Tech Talk Swim.com

PHOENIX, Arizona, June 25. SWIMMINGWORLD.TV brings you another episode of SwimOutlet.com Tech Talk devoted to educating consumers on cutting-edge products in aquatics.

Tiffany Elias is joined by Davis Wuolle, product manager for Swim.com site and the launch of the first-ever swim activity platform compatible with all the major swim wearables products. The core features of Swim.com inclu

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FINIS and Jamie Patrick

LIVERMORE, California, June 24. FINIS, a world leader in technical swimming products, announces its involvement in a World Record-setting performance by Ultra Swimmer Jamie Patrick.

Patrick is perhaps best known for his 111-mile swim down the Sacramento River, or for his double crossing of Lake Tahoe. His sights are now set on Lake Michigan, where he will swim over 70 miles from Milwuake

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Conor Dwyer

LOS ANGELES, California, June 19. SPEEDO USA, a division of PVH Corp. (NYSE: PVH), and the American Red Cross today announced a new, multi-year agreement that will see SPEEDO USA serve as the exclusive licensee of the American Red Cross in the Begin to Swim category. Beginning in 2015, select Speedo products from its Begin to Swim-branded youth line, which features bright, colorful and fun p

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Swim Like A Champion Olympians

POTOMAC, Maryland, June 19. THE Telly Awards, which honors video and film production at the local and regional level, has named The Fitter and Faster Swim Tour's Swim Like a Champion video series as a Silver Winner at this year's awards ceremony.

The

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Elizabeth Beisel

GAINESVILLE, Florida, June 17. TWO-TIME Olympian Elizabeth Beisel, just three months into a new chapter of her swimming career as a postgraduate athlete, announced today that she's officially a Speedo athlete.

Swim.com

SAN JOSE, California, June 16. SWIM.com, the world's most advanced swim workout and training platform, started in pre-beta today to select swimmers across the U.S. The training site becomes the first-ever swim activity platform compatible with all the major swim wearables.

While the popularity of social fitness and workout tracking has boomed of late, never before has there been a com

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Coaches Clinics

PHOENIX, Arizona, June 12. CALLING all coaches! It's time to sign up for the Eastern States Coaches Clinic on October 18-19 in Cherry Hill, New Jersey. Continued education is so crucial for all coaches.

Bob Bowman stated at the Central States Clinic in May, When I was coming up, these clinics were so important to my development as a coach. I have a real commitment to try to grow

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Tech Talk Arena

PHOENIX, Arizona, June 11. SWIMMINGWORLD.TV brings you another episode of SwimOutlet.com Tech Talk devoted to educating consumers on cutting-edge products in aquatics.

In this episode, Tiffany Elias is joined by Greg Steyger, Arena's Product Director for Racing, to discuss the technologies behind Arena's latest elite racing suit, the Carbon Flex. Steyger elaborates on the intric

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Paddock Backpack

By Kathleen Hannon

On the third day of the 2014 YMCA Nationals, the announcer called out AND HOW ABOUT THIS AIR? and received an eruption of applause, stomping, and cheers in response.

As busy as she was as Greensboro Aquatic Center (GAC) Executive Director, Susan Braman admits she paused in the millisecond between the announcer's question and the response. But the crowd�

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Spectrum backstroke wedge

MISSOULA, Montana, May 21. SPECTRUM Aquatics, a leading manufacturer of commercial pool equipment, has recently developed an automatic anti-slip backstroke start wedge (patent pending) designed to improve the starts of competitive backstroke swimmers. Spectrum's innovative backstroke wedge is compatible with any style of starting platform, works with any pool configuration, is easily adj

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Nike Launch

PHOENIX, Arizona, May 16 NIKE SWIM introduces the latest head to toe innovations in elite competition swim. Be sure to click through to check out all of their amazing videos and find out more about Nike Swim at NIKESWIM.COM

The Nike NG-1, specifically engineered for the elite swimmer using Hydroflow, combines two hydrophobic stretch-wove

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FINIS Vapor

PHOENIX, Arizona, May, 15. SWIMMINGWORLD.TV brings you another episode of SwimOutlet.com Tech Talk devoted to educating consumers on cutting-edge products in aquatics.

Tiffany Elias is joined by Tim Elson, the Vice President of Sales for FINIS, to discuss their latest competition suit. The FINIS Vapor has recently been spotted on the pool deck on athletes from Anthony Ervin to the Univer

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FINIS Snorkel

LIVERMORE, California, May 14. FINIS, a worldwide leader in technical swimming products announces the release of the

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Arianna Vanderpool-Wallace FINIS

LIVERMORE, California, April 30. FINIS, a world leader in technical swimming products announces the sponsorship of the Auburn University graduate and Olympian from the Bahamas, Arianna Vanderpool-Wallace.

Vanderpool-Wallace joins the FINIS team after a very successful start to the 2014 season. She has already struck gold during the 2014 Grand Prix race series, winning the Women's 50m

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Emily Brunemann

MOHNTON, Pennsylvania, April 24. JIM Korth, President of Dolfin (Jade Swimwear, LP) and Mark Schubert, Director of Technical Development, recently announced the signing of Emily Brunemann as a member of its Athlete's Advisory Board.

A 2010 graduate of the University of Michigan, Emily is an accomplished pool and open water swimmer. Some of her many accomplishments are listed below.

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Michael Phelps sporting a Speedo Cap

MESA, Arizona, April 23. IN a move that proved to send shockwaves through the sport, Tripp Mickle of the Sports Business Journal broke news that Michael Phelps has parted ways with longtime sponsor Speedo.

I don't have any swimsuit deals right now, Phelps said at a press conference just held in Mesa. The [Speedo] deal ended last year, and I'm considered a free agent at this poin

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Natalie Coughlin

LOS ANGELES, California, April 23. SPEEDO USA, a division of PVH Corp. (NYSE: PVH), today announced the extension of its long-time partnership with 12-time Olympic medalist and 20-time World Champion Natalie Coughlin through 2016.

One of the most decorated and versatile female swimmers of all time, Coughlin has worn Speedo swimwear her entire career and will continue to represent the bra

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Thiago Pereira

RIO DE JANEIRO, Brazil, April 17. ONE of the greatest swimmers in the history of Brazil, Thiago Pereira, is the latest athlete to join Speedo as a global ambassador.

The international gold medalist, who will compete exclusively in Speedo until 2016, has enjoyed success around the world and has represented his country at three consecutive summer Olympics to date.

Thiago triumphed at the

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Michael Phelps

FORT WAYNE, Indiana, April 16. MICHAEL Phelps has his name on a series of Master Spas products, including several hot tubs and mini-pools featuring a treadmill-like pump to allow for stationary swimming. Perhaps coincidentally, the company released a new commercial today timed with the wave of interest in its

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